OCBC Bank Rebrands as ‘OCBC’ to Bolster Global Banking Presence

“OCBC Indonesia’s Transformation: Delivering Comprehensive Benefits for Customers” (aldy putra)

Jabartoday.com-Bandung, IndonesiaOn November 14, 2023, OCBC NISP Bank introduced its new brand and logo, becoming ‘OCBC,’ while maintaining its legal name, PT Bank OCBC NISP Tbk. This transformation underscores OCBC Indonesia’s commitment to supporting customers in achieving their individual and business goals with a wide range of comprehensive services.

By aligning with OCBC Group, one of Southeast Asia’s largest banking conglomerates, OCBC Indonesia empowers customers across Indonesia to elevate their financial journey to a global level. This rebrand enables customers to access an extended range of banking and non-banking products and services, blending OCBC Group’s global capabilities with local values.

Faren Indirawati Tjong, National Network Head of OCBC Indonesia, commented, “With over 82 years of service excellence, OCBC Indonesia has continually innovated to meet the financial needs of Indonesians. By merging our local expertise with OCBC Group’s global capabilities, we are committed to enhancing the quality of life for Indonesians.”

The transformation underscores OCBC Indonesia’s commitment to delivering comprehensive and sustainable services, ensuring a seamless and rewarding customer experience.

Customer Benefits

As part of its rebranding initiative and enhanced collaboration with OCBC Group, OCBC Indonesia offers several benefits for individual and business customers. Exclusive offers, both locally and internationally, for transactions with leading merchants. Fee-free cash withdrawals at all OCBC Group ATMs in Indonesia, Singapore, Malaysia, and Hong Kong. Global Debit Cardholders can access cash and make conversion-free payments at ATMs abroad in 11 different currencies. A range of cashback programs, exclusive airport pick-up services in Singapore, and access to OCBC Premier Centers in Singapore and Malaysia for Premier Banking and Private Banking customers. Easy access to Premier Banking services in Singapore and wealth inheritance planning for Private Banking customers.

A dedicated regional desk providing banking services to support businesses looking to expand within the OCBC Group network. Streamlined access to a wide range of business products and services, including bank guarantees and Letters of Credit issuance within the OCBC Group network. Opportunities for cross-border business collaboration through the OCBC One Connect Series. Participation in internationally recognized awards programs for Indonesian SMEs, offered by OCBC Group.

About the Brand and Logo Change

OCBC Indonesia’s logo was last updated in 2008 when OCBC Bank became the majority shareholder. The new logo is accompanied by the tagline, “For now, and beyond,” signifying the bank’s commitment to evolving with its customers. Detailed information regarding the brand and logo change can be found on OCBC Indonesia’s website, www.ocbc.id.

Albert Suryadinata, Region Head of OCBC Indonesia, remarked, “West Java/Bandung holds historical significance for OCBC Indonesia, as this is where our journey began over 82 years ago. From our inception to the present day, our unwavering commitment has been to provide the best service and continuously enhance the customer experience. With our unified brand, we stand ready to assist customers in advancing their financial goals, both for individuals and businesses.”

This rebranding initiative signifies OCBC Indonesia’s dedication to its customers’ financial well-being and its aspiration to be a global banking partner with strong local values. (aldy putra)

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